Media Title: 

OBJECTIVES

Content: 
  • Position Maxibon as a ‘go to’ snack
  • Make a teeny tiny esky the coolest accessory for men
  • Bring the ‘Hangry Man’ to life
Media Title: 

SOLUTION

Content: 

THE MAXIBON HANGRY MAN

This campaign was a multi-channel content lead solution that started from Maxibon’s big idea... hungry + angry + man = Hangry Man! The only man fit to lead the charge or Maxibon was Fitzy, one Hangry half of Australia’s most shared video content duo, Fitzy and Wippa. With Maxibon in hand, he profiled Hangry Man moments on air, online and across our social channels.

Nova Image: 
Nova Title: 
On Air
Content: 

Fitzy voiced Maxibon commercials encouraging our audience to buy a Maxibon, log onto the custom built Hangry Man Facebook app and upload a video of them smashing it down to win their very own Hangry Man Eski.

Nova Image: 
Nova Title: 
Talent
Content: 

To profile Hangry man moments, Nova created a series of premium video content starring Fitzy exclusively for Maxibon.
Each video profiled a man suffering from a severe case of the hangries with Fitzy on hand to assist him to regain composure by smashing a Maxibon from his Hangry Man esky.

Nova Image: 
Nova Title: 
Digital
Content: 

The Hangry Man videos were featured on Nova.com.au with accompanying posts across our social assets pushing our combined audience to view them. To drive additional engagement, video pre-roll of the Hangry Man Moments played on all Fitzy videos.

"Nova smashed our expectations by delivering a multimedia solution that created engagement and talkability and positioned Maxibon as the ‘go to’ snack for hangry men everywhere."

Chris Martin
Maxibon- Brand Manager