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OBJECTIVES

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To motivate consumers to take a trip with Intrepid by highlighting destinations within their Big Challenge range of trips.

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SOLUTION

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ONE BIG CHALLENGE
Nova brought to life Interpid’s diverse range of amazing trips - creating an online hub that showcased stunning travel imagery to evoke our audience’s love of travel.
One BIG trip, but to get there, one BIG challenge... to correctly identify the mystery BIG 4 Challenge destination from a cryptic image collage, for the chance to win one of 14 intrepid trips!

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Online
Content: 

A series of visually compelling photo collages of Intrepid destinations were presented on a dedicated competition page.

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On Air
Content: 

Campaign trailers drove awareness of the campaign and invited listeners to head online for their chance to win.

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Talent
Content: 

Kate, Tim & Marty amplified the campaign by delivering a series of Live Reads highlighting details of the promotion.