Media Title: 

OBJECTIVES

Content: 
  • Deliver a compelling promotion to connect with Tradies 20-30
  • Create content that educates and engages
  • Drive likes and engagement for the cbus Facebook page
Media Title: 

SOLUTION

Nova Title: 
CASH FOR YOUR CASTLE
Content: 

A unique platform designed to educate Tradies about cbus, via an engaging and entertaining talent lead content series driven through the opportunity to win $20,000 Cash For Your Castle. The only way to win, via a dedicated Facebook app housed on the cbus Facebook page, where you needed to LIKE your way to win $20,000

Nova Image: 
Nova Title: 
Content
Content: 

Every castle needs a king and Nova found the perfect man to don the crown or in this case, the tool belt. Dale Vine – a landscaper by trade and ex block contestant became The Insider Tradie, visiting the homes of four other well known (and socially connected) Tradies including Nova’s own Wippa. These candid catch ups were crafted into a content series that lived on the cbus Facebook page for Tradies to watch for the chance to win.

Nova Image: 
Nova Title: 
On Air
Content: 

To launch the campaign, Hughesy and Kate headed back to their Castle broadcasting nationally in breakfast, giving listeners the chance to win $1,000 Cash For Their Castle. Dale Vine along with with key breakfast talent from around the Nova Network also delivered the Cash For Your Castle message to our national audience. Each on air impact linked directly to the cbus Facebook page, and the three simple steps to be in the running to win $20,000.

Nova Image: 
Nova Title: 
Digital
Content: 

Nova created a dedicated native content hub which was housed on NOVAfm.com.au to deliver fresh, fun tradie focused content. Video pre-rolls cut from the four part video content series were used to drive additional engagement whilst Twitter, Facebook and Instagram posts from Nova and some of Australia’s best known tradies invited our combined audience to share in the laughs, delivering them directly to the cbus Facebook page to like and enter.

"We were extremely happy with the campaign which helped deliver a strong and resilient start to our social media strategy which will be critical to our approach in communicating with our younger members.
The level of engagement and Facebook drives exceeded our expectations. A great creative concept that delivered exceptional results."

PETER LITTLE
Cbus General Manager – Integrated Marketing Solutions