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OBJECTIVES

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Build awareness of Solo’s partnership with Tough Mudder Drive people to buy Solo to enter the Mud Pit Challenge for the chance to win $100k Create content to maximise engagement

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SOLUTION

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SOLO MUD PIT

To amplify awareness for the Solo Mud Put challenge, Nova put Tough Mudders’ Fitzy & Wippa in charge of creating compelling content to drive awareness and engagement for the Solo Mud Pit Challenge. From voicing client commercials, to putting their bodies on the line by taking part, these tough content creators ensured that Solo was the thirst crusher of choice for Tough Mudders everywhere.

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On Air
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Fitzy & Wippa voiced Solo commercials driving consumers to quench their thirst and enter for the chance to take part in the Mud Pit challenge. They also created a series of ‘training tips’ to ensure participants were ready to take part.

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Experiential
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Casanova’s set up Solo Man Moment challenges on the streets, igniting people’s love for Solo.
Sampling cold cans of Solo and merchandise, consumers were encouraged to enter for the chance to dive into the Mud Pit.

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Content
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Fitzy & Wippa showcased their toughness, taking on Tough Mudder. Six exclusive pieces of video content were captured and created to celebrate the event, the course, the participants and of course the Solo $100k Mud Pit challenge.

"The Solo-Nova relationship has been seem as extremely beneficial. The Nova team went above and beyond in many cases to elevate the program and drive its overall success."

Emma Brown
Brand Manager, Solo (Schweppes Australia)