• Smooth Connection Study

    NOVA Entertainment recently conducted an independent research study into the smoothfm audience and what connects and commits them to the smooth brand.

Insights & Inspiration

Understanding our audience is always our starting point.  Whether they’re our listeners, fans, clients or partners – it’s insight that inspires our creativity.  Here’s a sample of some of the things inspiring us, right now.

Open Your Mind to Smoothfm

NOVA Entertainment has just completed the world’s largest radio neuroscience study, proving that smoothfm delivers the most effective and engaging environment for advertisers.

Top 5 Brand Workshops

Here are our top five favourite workshops designed by brands to educate and engage their audience.

OUR PASSIONATE LISTENERS

Our listeners are extremely passionate, they have an overwhelming zest for life with travel, entertainment and health topping the list of what makes them tick.

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ROBBIE WILLIAMS - CONNECTING WITH AN AUDIENCE

At Nova Entertainment, we never stop exploring. It inspires our creativity, fuels our innovative spirit and drives our ambition to achieve great things. In this video we explore Connecting with an Audience with one of the world's greatest entertainers, Robbie Williams. Come explore with us.

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OUR AUDIENCE ARE INDEPENDENT TRAVELLERS

71% prefer to book hotels and flights themselves rather than using a travel agent. And they want to come back with more than a tan! The top reasons our listeners head overseas are for the experience, to see something new and to escape. Got a deal our audience just won’t be able to resist? Simply click below to get in touch with us or contact your sales executive.

CONNECT WITH US

EDUCATION & TRAINING IS ON THE BOOKS

With so many education and training opportunities available these days, we were interested in our audiences propensity to further their skills via study.

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Top 5 Social Currency Campaigns

Increasingly we are seeing brands incentivizing consumers to talk about their brand on social media. Rather than traditional giveaways and promotions, this is an exchange of goods with social media as the currency. Here are the Top 5 examples from around the globe that got our attention.

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Top 5 Celebrity Bloggers

Here’s five of our favourite celebrity bloggers using their fame to change the world, one healthy recipe at a time!

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Sally Says

We invited you to ask Sally anything to gain insight into a topic of your choice. Based on your questions we asked her about family, health & wellbeing, shopping habits and her idea of relaxation. See what she had to say!

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Top 5 World Cup Commericals

A collection of our five favourite commercials from the 2014 World Cup - the world's greatest ads for the world's greatest game!

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