Media Title: 

OBJECTIVE

Content: 
  • Drive awareness of a new Prepaid Product
  • Delivering on the brand’s ‘live more yes’ proposition
Media Title: 

SOLUTION

Content: 

NOVA'S RED ROOM GLOBAL TOUR

The Launch the new Optus Prepaid Product needed something MASSIVE. Something ambitious. Something that harnessed the mantra of YES.

Armed with the desire to create scale and a truly once in a lifetime global music experience, Nova Entertainment collaborated with Sony Music, Qantas and Marquee Venues to craft one of the most exciting music ventures ever undertaken in Australia for Optus. 26 winners, 4 international cities, 6 huge artists and 7 action packed days.

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Nova Title: 
Digital
Content: 

An undertaking of this scale required a responsive content platform that could deliver an engaging user experience for all consumers, not just those on the tour. To achieve this, Nova created Nova’s Red Room Global Tour microsite to house campaign content both in the lead up to and across the tour. Not surprisingly, the tour got people talking, so the site also encompassed aggregated social media feeds allowing users to be a part of the conversation.

Content was pushed out via Nova’s network of social channels to drive additional reach and engagement, with Usher himself – sharing his performance via his social footprint to more than 60 million fans

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Nova Title: 
Experiential
Content: 

Nova’s Red Room is a place where fans come face to face with their favourite artists, performing in live and intimate venues. Nova’s Global Red Room delivered this unique music experience on an International Scale for 24 lucky winners. From Sydney to LA, New York to Vegas, the tour party experienced dynamic music performances including an incredible intimate party with international superstar – Usher. Nova also invited key media and entertainment reporters along, driving on ground publicity for the tour and its partners.

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Nova Title: 
On Air
Content: 

Smallzy, Nova’s number 1 authority on all things music and Celebrity was the front man of Nova’s Global Red Room Tour. With the support the breakfast teams from around the country, Nova were able to deliver scale through their audiences, and the opportunity for winners from all over the country to be a part of this money can’t buy opportunity. The campaign dominated the airways with all communications linking consumers to Optus Stores for additional chances to win.

“We believe human experiences matter most and when Nova showed us this opportunity we recognised that this partnership offers Optus existing and potential customers an outstanding music experience and content which ultimately delivers deeper brand love, you can’t get better than that.”

Annick Perrin
Managing Director – Starcom