Media Title: 

OBJECTIVES

Content: 

When Mitsubishi re-entered the small car market, Nova was challenged to engage females 20-34, to showcase the features and colour range of the Mirage and drive dealer enquiries.

Media Title: 

SOLUTIONS

Content: 

LOVE THAT MIRAGE
Nova set out to make Australians fall in love with the Mirage, creating an engaging promotion and exciting activation that combined the targets love of Shopping, Fashion, Music, Friends; Turning these triggers into desirable prizes that reflected the Mirage colour range.

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Nova Title: 
Online
Content: 

Over six weeks, listeners could enter through Nova online for the chance to win a prize to share with a friend to one of six events.

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Nova Title: 
On Air
Content: 

On air we profiled Mirage colours, features and corresponding prize packages – driving people online to tell us which Mirage they loved best.

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Nova Title: 
Experiential
Content: 

Radio was used to drive people to shopping locations around Australia, where the audience could see the Mirage and enter to win.

"With our objectives in mind, NOVA Entertainment responded with an innovative campaign, which directly engaged with the potential target and included collaboration with oOhmedia! Mitsubishi Motors is thrilled with the results of this campaign."

Mitchel Wiley
Corporate Advertising Manager, Mitsubishi Australia