Solo slam their highest selling month of 2013
Media Title:
OBJECTIVES
Content:
Build awareness of Solo’s partnership with Tough Mudder Drive people to buy Solo to enter the Mud Pit Challenge for the chance to win $100k Create content to maximise engagement
Media Title:
SOLUTION
Content:
SOLO MUD PIT
To amplify awareness for the Solo Mud Put challenge, Nova put Tough Mudders’ Fitzy & Wippa in charge of creating compelling content to drive awareness and engagement for the Solo Mud Pit Challenge. From voicing client commercials, to putting their bodies on the line by taking part, these tough content creators ensured that Solo was the thirst crusher of choice for Tough Mudders everywhere.
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Nova Title:
On Air
Content:
Fitzy & Wippa voiced Solo commercials driving consumers to quench their thirst and enter for the chance to take part in the Mud Pit challenge. They also created a series of ‘training tips’ to ensure participants were ready to take part.
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Nova Title:
Experiential
Content:
Casanova’s set up Solo Man Moment challenges on the streets, igniting people’s love for Solo.
Sampling cold cans of Solo and merchandise, consumers were encouraged to enter for the chance to dive into the Mud Pit.
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Nova Title:
Content
Content:
Fitzy & Wippa showcased their toughness, taking on Tough Mudder. Six exclusive pieces of video content were captured and created to celebrate the event, the course, the participants and of course the Solo $100k Mud Pit challenge.
Nova Title:
SOLO MUD PIT
Media Title:
RESULTS
Content:
Fitzy & Wippa - the toughest content makers in the game got dirty to deliver
726,996 ONLINE IMPRESSIONS
1.6 MILLION PEOPLE REACHED
36,949 ENTRIES TO THE SOLO MUD PIT
Nova Featured Image:
"The Solo-Nova relationship has been seem as extremely beneficial. The Nova team went above and beyond in many cases to elevate the program and drive its overall success."
Emma Brown
Brand Manager, Solo (Schweppes Australia)
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Solo slam their highest selling month of 2013
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