Nova Podcasts Expands Just For Girls into Multi-Show Content Hub
Following the success of hit podcast Just For Girls, Nova Podcasts and the One Daydream Network are expanding the brand into a full content hub, launching two new solo-hosted shows from creators Sam Guggenheimer and Izzy Armitage. The new titles, Hotter Than Yesterday and Hear Me Out will premiere the week commencing Monday, 30 June.
Since debuting on the Triton Australian Podcast Ranker in September 2024, Just For Girls has been featured on the chart every month, a reflection of the show’s sustained popularity with Gen Z audiences. With the sustained growth of the Just For Girls fanbase, the decision to build a broader ecosystem around the brand marks a natural next step.
The original Just For Girls podcast will continue as a monthly joint episode, now complemented by these two new weekly series exploring the many contradictions of modern life in your twenties, from personal development to party culture.
Further details on the new podcasts are as follows:
Hotter Than Yesterday with Sam Guggenheimer – new episodes every Tuesday
Hotness is not about looks - it’s a mindset and Sam is here to walk listeners through this hot girl mindset and start their week off with self-love and betterment. From routines, hacks, lifestyle tips and candid honesty, follow Sam along as she manoeuvres through her twenties in pursuit to be ‘Hotter Than Yesterday’. This podcast is a listener’s go-to guide for levelling up in any aspect of their life, because again, being hotter than yesterday isn’t just about looks, it’s about feeling your best in every way.
Hear Me Out with Izzy Armitage – new episodes every Thursday
Got a hot take that needs airtime? Hear Me Out is a listener’s weekly dose of unfiltered opinions, spicy debates, and stories from the group chat. Izzy dishes out her own controversial takes and features listeners too. From pop culture chaos to real-life moments with friends, it's like venting to your boldest bestie who always keeps it real.
Together, these three shows form the new Just For Girls hub, giving brands a dynamic, multi-format opportunity to connect with a deeply engaged and values-driven audience. Commercial partners can explore a variety of tailored solutions including influential host-read sponsorships, branded content integrations, social amplification, and full hub takeovers.
NOVA Entertainment’s Head of Podcast Partnerships, Kim Kerton, said, “The audience and commercial impact of creators is well documented, and this is a natural next step for the Just For Girls team to grow theirs, unlocked through the NOVA and One DayDream partnership.
“2025 has seen Sam and Izzy partner on significant omni-channel partnerships, with influential brands tapping into the cultural equity of their podcast environment and fandom, and those commercial opportunities will only expand as their shows and subject exploration broadens.”
Since joining Nova Podcasts in in 2024, Just For Girls has built a reputation as one of the most connected youth lifestyle properties in the market. The expansion into a broader media hub unlocks new creative territory while staying true to the themes that have always driven the show: connection, chaos and the comfort of hearing someone else say it first.
Hotter Than Yesterday and Hear Me Out launch next week, with new episodes every Tuesday and Thursday respectively. Just For Girls will continue monthly. All episodes are available on the Nova Player, at novafm.com.au and wherever you get your podcasts.