NOVA Announces Epic International Tour
Nova’s Red Room Global Tour Powered by Expedia
NOVA Entertainment announced today they will be taking the iconic live music brand Nova’s Red Room on an epic international tour with the launch of Nova's Red Room Global Tour Powered by Expedia.
This marks the return of the hugely successful Nova’s Red Room Global Tour for the fifth time, with previous international artists on the tour line-up including Coldplay, Ed Sheeran, Katy Perry, Calvin Harris, Miley Cyrus, Meghan Trainor and Usher.
Kicking off on April 28, this one-of-a-kind packaged experiential tour will feature performances from some of the world’s hottest artists, taking place across three countries and four cities spanning Sydney, Auckland, Los Angeles and Las Vegas.
Partnering with Expedia on this money-can’t-buy experience, a group of lucky Nova listeners will embark on a journey like no other, featuring an incredible line-up of artists performing intimate gigs through to full stadium shows.
NOVA Entertainment’s Group Programming Director, Brendan Taylor said, “Nova’s Red Room is an iconic brand in the Australian music landscape. Having hosted over 315 artists live in Nova’s Red Room since 2012, we’re so excited to go global again with this world-class artist and location line-up.
“Producing an event of this scale is a huge undertaking and all made possible thanks to our partner Expedia. It’s set to be an unforgettable listener experience.”
Nova’s Red Room Global Tour Powered by Expedia will launch with an exclusive Nova’s Red Room event in Sydney on April 28, with the exciting mystery headliner to be announced in the coming weeks.
Listeners will then travel to Auckland to attend GRAMMY®-nominated singer-songwriter Gracie Abrams’ The Secret of Us tour in Auckland at Spark Arena.
The next stop on the tour is Los Angeles, as Australia’s own internationally recognised superstar Dean Lewis performs an exclusive and intimate set live in Nova’s Red Room at the iconic House of Blues in Anaheim.
The tour continues to Las Vegas for the final stop, to attend GRAMMY®-nominated global phenomenon Post Malone’s Big Ass Stadium Tour at Allegiant Stadium, supported by the award-winning, multi-genre artist, Jelly Roll.
Expedia Group Senior Director, Darren Karshagen said, “At Expedia we know music and international concerts are a motivation for many holiday plans and nothing beats the feeling of seeing a big-name artist while creating travel memories. Expedia is all about unlocking barriers to travel by providing travellers with the right tools and expertise, and we’re excited to partner with NOVA to take listeners on this once in a lifetime adventure.”
Agency partners supporting the Nova’s Red Room Global Tour Powered by Expedia are Publicis Sport & Entertainment Australia, Spark Foundry Australia and White Noise Agency.
NOVA Entertainment’s Chief Commercial Officer, Nicole Bence said “At NOVA, connection is our currency. And nothing builds connection like live music. We are a performance medium in the truest sense of the word. And we’re proudly singular in our ability to offer brands a live platform as intimate, premium and exclusive as Nova’s Red Room. There really is nothing else like it.”
Ricki-Lee Coulter, Tim Blackwell and Joel Creasey, hosts of Nova’s National Drive show Ricki-Lee, Tim & Joel, will accompany the twelve competition winners as they experience five artist performances across four cities jam-packed into one week.
With unparalleled access to the artists, Ricki-Lee, Tim & Joel will broadcast from 4.00pm AEST weekdays during the global tour, featuring exclusive interviews from the Nova’s Red Room Global Tour Powered by Expedia line-up, as well as tour highlights and behind the scenes updates and content.
Australia's premier intimate live music brand Nova’s Red Room has seen over 315 international and local artists perform live for fans, including Teddy Swims, Sam Smith, Lizzo, Tones And I, G Flip, Billie Eilish and The KID Laroi.
Nova’s Red Room Global Tour launched in 2014 with four international tours taking place through to 2017. The tours featured an incredible line-up of international artists including Ed Sheeran, Coldplay, Katy Perry, Calvin Harris, Miley Cyrus, Meghan Trainor, Usher, Adam Lambert and Craig David.
In 2018, Nova’s Red Room: LA Edition was held in Los Angeles featuring Harry Styles, followed by Ariana Grande and Shawn Mendes the following year.
Fans can check out performances and content from Nova’s Red Room events via The Nova Player or on Nova’s socials.
Listeners can win their way to this exclusive Nova's Red Room Global Tour Powered By Expedia by registering via the Nova Player or online at Novafm.com.au