NOVA Entertainment Announces Partnership with AIIMS Creator Hub
NOVA Entertainment has announced a new partnership with AIIMS Creator Hub, the team behind the hugely successful MAFS Funny podcast.
AIIMS Creator Hub’s co-founders, former radio producers Pedro Cuccovillo Vitola and Joshua Fox, joined forces to launch AIIMS Creator Hub in January of this year, collaborating on a variety of projects, most notably, the MAFS Funny podcast.
This new partnership adds to Nova Podcasts’ growing slate of premium entertainment titles, further establishing Nova Podcasts as a leading destination for best-in-class content.
Boasting over 1,000,000 downloads since its launch at the end of January, MAFS Funny, hosted by Fox, has become the ultimate go-to for Married at First Sight fans. The trending podcast delivers exclusive insights, behind-the-scenes moments and unfiltered interviews with cast members.
Building on its 43 million video views across social platforms and an Instagram reach of more than 18 million, MAFS Funny has dominated the digital space, securing its spot as Australia’s #1 TV & Film podcast and #3 overall podcast in the country.
NOVA Entertainment’s Head of Podcasts and Digital Content, Rachel Corbett, said the partnership with AIIMS Creator Hub is a significant addition to Nova Podcasts: "At Nova Podcasts, we’re always looking for opportunities to partner with creators who not only understand their audience but also how to mobilise them.
“We want to work with podcasters who understand how to build buzz, think outside the box and galvanise an audience around their content. I look forward to MAFS Funny being the first of many shows from Pedro and Josh to do that.”
AIIMS Creator Hub co-founder, Pedro Cuccovillo Vitola, said, “We’re thrilled to join forces with Nova Podcasts. This partnership opens up a whole new chapter, not only for MAFS Funny but gives us the opportunity to expand our creative horizons with some brand-new projects. We can’t wait.”
Host of MAFS Funny, Joshua Fox, added, “I’m so excited to join the Nova Podcasts family as they support us in taking the MAFS Funny podcast to the next level, while also developing new projects that listeners across Australia are going to love. Pedro and I can’t wait to shake up the podcast space.”
New episodes of MAFS Funny are available on the Nova Player or wherever listeners get their podcasts.
About AIIMS Creator Hub
Pedro Cuccovillo Vitola and Joshua Fox, former radio producers, joined forces and co-founded the AIIMS Creator Hub to leverage their vast expertise in content and social media production. Together, they're helping brands, creators, and podcasters elevate their content to new heights. The AIIMS Creator Hub is the ultimate production powerhouse for brands. Their philosophy is about capturing authenticity, people, and creating irresistible content that defies expectations. Digital marketing agency AIIMS is the parent company of AIIMS Creator Hub.
About Nova Podcasts
The Nova Podcast network brings together an extensive and diverse stable of award-winning content, featuring voices of authority, influence and expertise across all key content verticals. Nova Podcasts features a growing slate of high- quality original content as well as premium audio content from partners including One Daydream, Johns Media, Schwartz Media, Fear & Greed, The Australian, Sky News Australia, The Daily Telegraph, Fox Sports, news.com.au and many more. Nova Podcasts are available on the Nova Player and wherever listeners access their podcasts.