NOVA Unveils New Talent-led National Brand Campaign
NOVA Entertainment has unveiled the next phase of their bold Nova FM brand positioning campaign Don’t Think, Just Nova, featuring key Nova on-air talent.
The campaign builds on the success of the 2025 Don’t Think, Just Nova campaign and is designed to amplify Nova Network’s 2026 programming lineup, including the launch of two new shows today on the network: Nova 96.9’s Sydney Breakfast show, Ricki-Lee & Tim and Nova Network’s national Drive show, Fitzy, Wippa & Kate.
Rolling out nationally from today across Sydney, Melbourne, Adelaide, Perth and Brisbane and featuring key Nova talent from each market, the campaign builds on Nova’s new brand platform, Don’t Think, Just Nova. For this phase, the creative has evolved to hero the Nova Network’s show lineup and position both the brands and the network’s presenters as the antidote to the daily overwhelm and overthinking audiences experience.
As Australia’s favourite radio brand, Nova is using its new positioning to build the live radio category and celebrate its unique ability to provide moments of unprompted joy. Developed in partnership with creative innovation company R/GA, Don’t Think, Just Nova is a reminder that we can take at least one of life’s decisions – namely what to listen to – off your to-do list.
Adam Johnson, NOVA Entertainment’s Chief Growth Officer said, “Our new show lineups gave us a really exciting opportunity to build on the 2025 success of the Don’t Think, Just Nova campaign. The success of the campaign, which saw a marked increase in brand awareness, consideration and – most importantly – audiences, gave us the confidence to use this brand platform in this next phase, bringing our talent together in a bold, fun and visually arresting way.”
NOVA’s Marketing Director Troy Pearce added, “Building on the strong momentum of last year’s Don’t Think, Just Nova campaign, which really cemented spontaneity as the heart of our brand, this next phase demonstrates it in an even more playful and prominent way. Working in partnership with R/GA, we’ve created a campaign that puts our talent front and centre as the antidote to overwhelm. The campaign translates an emotive brand proposition into something tangible at a show level.”
Rachel Blacklaws, Creative Director at R/GA said, “Because brands are built over time, we relished the opportunity to tackle our second campaign for the Don’t Think, Just Nova platform with a truly ‘product’ centric interpretation of the brand campaign. Uniquely, this isn’t a campaign about telling people what to think. It’s about reminding them how good it feels not to.”
Nova will be going to market with a phased, multi-channel campaign across a three-month period. Out of Home investment includes digital large format, transit, street furniture and rail replacements. Paid media will be supported by Nova’s owned and social channels, ensuring existing Nova audiences know how to continue engaging with their favourite creators while discovering and trialling Nova’s new shows.
Credits:
NOVA Entertainment
Chief Growth Officer: Adam Johnson
Marketing Director: Troy Pearce
Brand Marketing Manager: Sam McGraw
Senior Brand Designer: Dave MacCue
Graphic Designer: Rikki Hopton
Photography
Photography: Peter Brew-Bevan
Retouching: Abbie Muntz at Faux Pink
Creative Innovation Company: R/GA
Managing Director: Victoria Curro
Executive Creative Director: Ben Yabsley
Creative Director: Rachel Blacklaws
Creative Director: Henry Cook
Associate Creative Director: Courtney Fay
Associate Design Director: Jin Bae
Group Account Director: Josh Agnew
Account Director: Matilda Lundy
Executive Content Producer: Kyle Belcher
Executive Strategy Director: Marie Conley
Production Company: Limehouse
Post: Limehouse
CGI Artists: Chris Andrews & Rhys White
Retouch: James Lucas
Production: Ashlee Savins & Gio Maselli
Media Agency: Mindshare