NOVA Entertainment has announced an industry-first, with the introduction of leading technology to create interactive audio commercials, in the next extension of the company’s voice and digital audio strategy.

NOVA has created a Google Assistant Action that adds activation and interaction for audiences listening to radio or podcast commercials in cars, at home and on the move. Listeners with Google Assistant-enabled devices can use the Action to interact with their radios or smart devices and provides a new audience and greater commercial opportunities.